Great efforts are employed in creation of a brand. Recognition and ownership of the brand, however, can only be ensured by full registration as per the available laws. The product consumers, therefore, use the trademark designed to search for the product.
The trademark selected must be unique in its own way a factor that is considered before registration. This is a basic requirement in registration that ensures there is no other product that bears the same product in the market. Product manufacturer in this regard should also consider using a symbol or name that clearly defines the product and where possible with adequate relevance to the type of the product.
Assistance to ensure a fulfilling process of trademark registration is essential and may be sought from the attorneys. Though not mandatory, this is an essential step that ensures there is adequate guidance in filing for registration as well as adequate advice on the requirements to meet in the process. Fully trained lawyers are equipped adequately to offer the required services in registration.
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A search is recommended before filing for the trademark registration to ensure it is unique and not similar to any other used in the registration of another brand. The search process takes place in the office of the registering agency were already registered trademarks and the desired one are compared to ensure there is no similarity. In the event the trademark may be in use by another company or brand the registrar the requests for a change and design of a new trademark.
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The fees applied in trademark registration vary between states. Using the services of the attorney in the registration process also attract an extra fee and this increases the overall cost of the registration process. Irrespective of the period for which the trademark will be in use, the fee applied is only at the time of registration.
The registering agency takes time to fully complete the registration process. The applicant is therefore required to keep constant touch with the agency on regular updates on the state of the application. Registration agencies ensure they provide with a platform through which applicants can make the follow-up with ease and convenience.
A trademark is the identification that the product will carry once it hits the market. Registration process is therefore of much importance to the product as well as the product owner alongside the projected consumers. With guidelines for registration clearly outlined, it is of importance to ensure they are followed to the letter to ensure success of the process. Guidance to ensure a complete and satisfactory process is therefore important and need to be sought from a reliable source by the applicant.