Effective Ways in Selecting a Gamification Platform
There are many business owners who in fact are at a loss on how to develop and also grow their loyalty programs or engage their long-time employees. Gamification platforms are actually being developed by companies that specializes in user engagement. They will help in making life of non-tech savvy owners a lot easier through the process of centralizing and in organizing all of the engagement efforts. But the new engagement solutions are popping up daily. In this article, you will get the aid that you need in choosing a gamification platform.
Determine What you Wish to Solve
This is actually the most essential step, but companies usually fail when it comes to approaching gamification with certain goals. One of the most common thing that we see are firms who tend to expect gamification in solving issues like poor sales and low customer engagement. Such type of problems have different causes and mostly cannot be fixed through a single initiative.
It is best that you focus on a certain metric which will impact your broader goal. If you plan on increases sales, it is best that you consider on a game-plan on how you can do it and find out how gamification will be able to support the plan. After you have identified a particular behavior that you would want to change, you can then tailor gamification programs on that certain goal. A good example of it is where you may notice that the sales team is not following leads which are past on the second call. In order for you to actually change it, you could actually set up a leaderboard ranking for each team member and then you should then reward points for following up on the leads for several times.
Identifying Target Market
There are now two main types of gamification programs. These would be the ones which are aimed at consumers or users as well as the ones which are aimed at employees. You should try to determine which one you would need, which will depend with the type of business that you have. If ever you wanted to improve on your office morale, an employee gamification program will be the one that’s best. If ever you wanted to raise consumer awareness on a particular product, user-focused gamification programs would be the more appropriate one.
Determine the Scale of the Program
Concrete ideas are actually essential because the scale of the program will dictate on the implementation timeline, the type of vendor needed as well as the amount of data that you need to analyze.
Setting a Budget
Whatever your project goals may be, it’s helpful if you have an idea with how much you would really want to spend. Even though you don’t know how much is the cost of a gamification program, it is important to have a clear maximum budget.
Look for Vendors
After knowing what’s the problem, it is important to find your target audience, know the scope of the program and know what is your budget, which can all be done through choosing a vendor.